Novisto raises $27 million to boost ESG tracking in the US

Novisto just snagged a cool $27 million in funding, and honestly, it’s a sign of something bigger—whether we want to admit it or not. This Canadian company, known for its sustainability reporting software, is betting on scaling up its ESG platform, especially in Europe, but make no mistake, the US is in their sights too. They’ve already got big clients here—Meta, JetBlue, Sanofi—and that’s no coincidence. Companies are feeling the heat from regulators and investors demanding real transparency, not just smoke screens.

The State of ESG Reporting

And let’s move on. What they’re not telling folks is that ESG reporting is a mess right now. PwC’s latest survey says 94% of investors think companies’ green claims are often unsupported. That’s a lot of talk that doesn’t hold up. What Novisto does is automate the raw data collection, manage it, and make it auditable. It’s like a big ledger, but for sustainability. It reduces reporting time by half and boosts confidence, especially as AI and machine learning get baked into the mix. If you look at this… it’s not just about looking good. It’s about actually proving what you’re doing.

“Companies need systems that guarantee data quality and transparency to truly demonstrate their ESG commitments.”

BTW! If you like my content, here you can see an article I wrote that might interest you: ESG Reporting Challenges in 2025

Impact in Europe and the US

By the way, they also say that Sanofi used Novisto’s platform to produce one of the first CSRD-compliant reports in Europe. That’s a big deal because it sets a new bar for data governance and quality. And that’s exactly what US companies need—solid tools to show what they’re really doing, not just what they say they’re doing. Because, honestly, what’s the point of ESG if it’s just fluff?

Challenges and Opportunities

Now, some folks might say, “Hey, but what about the political climate here? ESG’s under attack.” Yeah, true. But the demand for transparency isn’t going away. Companies that ignore it do so at their peril. This funding round, led by Inovia Capital, shows investors believe in the long game—getting companies to actually walk the talk. And that’s where the real money is: in tools that help companies prove their green claims without making life harder.

The Future of ESG

So, what’s the takeaway? ESG reporting is not just a trend. It’s becoming a must-have, especially with the US tightening regulations and investors demanding proof. Companies need real systems, like Novisto’s, that don’t just automate but also guarantee data quality. If you’re in business and you want to stay credible, you better start thinking about how you manage your sustainability data.

And hey, it’s not all doom and gloom. This investment could push companies toward genuinely better practices—if they use it right. Or it could just become another checkbox. That’s on you, folks. Look, down on the ground, the real story is: transparency is here to stay. How are you going to show what you’re really doing?

Final Thoughts

What do you think? Do you believe companies will finally stop hiding behind vague claims? Or is this just another round of greenwashing? Comment! We read you. And don’t forget to check out more of our articles—there’s a lot to learn from what’s happening around us.

Elena Ramirez

Elena brings to The Forest Blog a humble and sincere perspective on the changes that occur around ecology every day. She loves nature and therefore her care for it, but her real care, not allowing politics to break the reality of environmental care. Based on her extensive experience as a director of non-profit organizations and leader of social enterprises. Focused on the direct impact of ecological narratives on communities. Speaks to the human consequences and business impact that are often overlooked in official reporting, demanding attention to the real lives affected.